Benjamin Moore recently introduced Natura, its new zero VOC environmentally friendly paint. While Benjamin Moore had a zero VOC paint in Ecospec for many years (formerly known as Pristine), the new Benjamin Moore Natura paint represents a major improvement for anyone interested in a zero VOC paint. Benjamin Moore leveraged it new waterborne paint technology (which serves as the platform for Aura paint) as the foundation for Natura, and as a result, Natura offers a performance and color selection unavailable from any other paint brand.

First, Natura is high performance paint that is virtually odorless. It covers incredibly well, is fade resistant and is washable in the eggshell finish. Second, Natura is available in every paint color. That’s any Benjamin Moore paint color, but also any paint color match from any other paint brand. And another unique feature of Natura, is that remains zero VOC even after the color is added. So your paint will remain 100% environmentally friendly and virtually odorless in any color.

Try this new amazing paint. You can even try it in a pint-sized mini can in any color at www.myperfectcolor.com.

Benjamin Moore Fan Deck Collection

The complete Benjamin Moore color collection contains over 3,645 colors. These colors are available in three different fan deck collections (Benjamin Moore color wheels): Classic Collection, Preview Collection and the new Affinity Collection. Benjamin Moore creates these color books to be portable color tools to help home owners, architects, designers and painting contractors in selecting colors.

The Benjamin Moore Paint Preview Colors Fan Deck features 1,225 colors of the Benjamin Moore Color Preview colors, 140 Off Whites (OC), 174 Historical Colors (HC), 42 America’s Colors (AC), and 33 formerly ready made colors. The colors are organized into strips going from light to dark in each hue to make finding coordinating colors very easy.

The Benjamin Moore Paint Classic Fan Deck features 1,887 classic colors, 174 Historical Colors (HC) and 33 of the formerly ready made colors. The classic fan deck shows colors that are no longer available on the color racks in Benjamin Moore paint stores.

The Benjamin Moore Affinity Fan deck features the 144 new colors Benjamin Moore created to go with the revolutionary new color science technology of their new Aura paint. All 144 of the new paint colors harmonize with each other which helps you easily find colors that go well with one another in your home.

See a complete selection of Benjamin Moore fan deck collections.