Benjamin Moore recently introduced Natura, its new zero VOC environmentally friendly paint. While Benjamin Moore had a zero VOC paint in Ecospec for many years (formerly known as Pristine), the new Benjamin Moore Natura paint represents a major improvement for anyone interested in a zero VOC paint. Benjamin Moore leveraged it new waterborne paint technology (which serves as the platform for Aura paint) as the foundation for Natura, and as a result, Natura offers a performance and color selection unavailable from any other paint brand.

First, Natura is high performance paint that is virtually odorless. It covers incredibly well, is fade resistant and is washable in the eggshell finish. Second, Natura is available in every paint color. That’s any Benjamin Moore paint color, but also any paint color match from any other paint brand. And another unique feature of Natura, is that remains zero VOC even after the color is added. So your paint will remain 100% environmentally friendly and virtually odorless in any color.

Try this new amazing paint. You can even try it in a pint-sized mini can in any color at www.myperfectcolor.com.